How to Create a Superior Customer Experience – with Dan Gingiss
On this episode of BobCast we are excited to introduce award-winning speaker and social media and customer experience expert Dan Gingiss. During his 20+ year career he’s worked as a marketer and customer experience executive at 3 Fortune 300 companies and developed a deep skill set and reputation as an elite strategic thinker and innovator. Dan talks with Bob Tripathi about:
- Creating Customer Experience in a multi-touch marketing ecosystem
- How companies are investing in experiences and are they doing enough?
- Best practices around creating superior customer experience
- What is social customer care? What are some ways to excel at it?
- Aligning digital marketing tactics like social, search and content to build a holistic CX
Our Guest Speaker for this episode:
Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including marketing, customer experience, social media, and customer service. Dan has hands-on experience as an executive at multiple Fortune 300 companies, including the Head of Global Social Media at McDonald’s Corporation, the Head of Digital Marketing at Humana and the Head of Digital Customer Experience & Social Media at Discover Card.
Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He co-hosts the Experience This! Podcast with fellow customer experience expert Joey Coleman, and previously hosted the Focus on Customer Service podcast. He is also a regular contributor to Forbes on how customer experience can be your best marketing.
A sought-after keynote speaker, Dan has been quoted in several books and articles, appeared as a guest on many podcasts and won numerous notable industry awards.
Dan holds a B.A. in psychology and communications from the University of Pennsylvania and an M.B.A. in marketing and strategy from the Kellogg School of Management at Northwestern University. He resides in Chicago and is an avid Cubs fan.