How to Launch an Influencer Marketing Program
Influencer Marketing is now part of mainstream marketing and when executed correctly can become an integral part of your overall marketing mix. Influencers on the other hand are hot commodities now and everyone from the Kardashians to the mom-next-door is an influencer. So what is a Social Media Influencer and how can be beneficial for your business?
Tune in to this episode of BobCast podcast and learn as Bob & Megan discuss how to create an influencer night as part of your influencer marketing program. In this episode, you’ll learn:
- How to create an influencer event
- How to GEO target the influencers based on specific criteria
- How to host the perfect influencer night “party”
- Converting influencers into brand ambassadors
- Measuring success of your influencer program
Our Guest Speaker for this Episode:
Bob Tripathi, CMO & Founder at Digital Sparx Marketing
Bob Tripathi is a passionate, holistic Digital Marketing leader helping companies build their digital business and professionals transform their careers with marketing for 15+ years. He has co-authored a book, spoken at numerous conferences, written tens of articles, given interviews, created digital training workshops and spoken at hundreds of webinars.
Bob has marketing skills in both the B2C and B2B industry helping SMB’s and enterprises like Discover Financial, Sears Holdings, iEmployee.com and many others achieve massive growth through his marketing skills and thought leadership. He is a self-starting entrepreneur and his passion for marketing led him to start Digital Sparx Marketing, a company specializing in digital services.
Megan, Digital Marketing Specialist at Digital Sparx Marketing
Megan is a Digital Marketing Specialist with over 6 years of marketing experience working in a variety of industry-leading companies. Megan enjoys helping companies scale their digital marketing to increase revenues, and has experience in a variety of digital marketing facets, including: content marketing, website analytics and design, email marketing, social media, and SEO. She has a BSBA in Marketing from Oklahoma State University and is passionate about digital marketing and data analytics.