Expand Your Digital Marketing Footprint – Part 2
Find out how Digital Marketing reinvigorated a 50-year-old consulting management company. Mike Petsas, SVP of Sales and Marketing at Implementation Engineers, reveals the reasons why his consulting management company switched from a traditional sales model to digital marketing. In this episode, Mike and Bob discuss:
- Top Digital Marketing tactics
- How much budget to allocate to paid marketing vs organic
- Processes and systems to ensure your Digital Marketing is going per plan
- Metrics for measuring your Digital Marketing initiatives
Expand Your Digital Marketing Footprint – Part 2
In this Podcast:
- How to become an industry thought leader
- Creating free resources and content to generate leads
- Paid vs organic lead generation
- Metrics for measuring Digital Marketing objectives
“When it comes to content marketing start with only a few things and do them well”
