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SEO Facts Every Marketer Should Know

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In this episode of Bobcast, Bob Tripathi talks with Topher Kohan, SEO of the Weather Channel and IBM Business. Optimizing SEO is as critical as ever. Learn how influencer marketing, semantic markup and video is playing a big part in the evolution of SEO.

Listen to this podcast to learn:

  • How influencer marketing is taking center stage
  • Why holistic link building and the Amp-carousel are key
  • The truth about video engagement
  • Why KPIs should measure the daily habits of customers
  • How understanding what your audience wants leads to high rankings

SEO Facts Every Marketer Should Know

Our Guest Speaker for this Episode:

Topher Kohan
Topher Kohan, Senior Product Manager – SEO / Growth at The Weather Company, an IBM Business

Topher currently works at the Weather Company after 2 years at Rockfish Interactive and 5 years as the in-house SEO coordinator at, a division of Turner broadcasting. Prior to CNN, Topher spent two years at the Centers for Disease Control and Prevention in Atlanta performing site maintenance and SEO.

He served two years on the SEMPO Atlanta board and was a keynote speaker at the 2011 PubCon Vegas. He is a featured speaker at multiple SMX, SES, PubCon and Digital Summit conferences.

A graduate of the Art Institute of Atlanta, Topher has a degree in web development and interactive media design with an emphasis on SEO/SEM.

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