Some may say SEO is dead and others might dispute that, but the fact is as long as Google is in business, SEO is alive and well. When done right, SEO is still a major driver of inbound organic leads. At the same time, 80% of tasks we do are redundant and quite administrative in nature so the best SEOs do not waste their time on administrative details but more on strategic SEO initiatives.

It is simply impossible to monitor all SEO efforts without the proper tools. With a plethora of tools on the market, you can go “tools crazy.”

So how do you know which ones to choose? How can you work smarter and faster—with the right SEO tools.  

To make things easy, we’ve collected a list of 10 best SEO tools which will cover a wide variety of common needs and amp up your search engine ranking.

Keyword Research

1. Soovle

Soovle is a great keyword research tool which helps to find what people are searching for in terms of business, service, products etc. It provides keyword ideas based on historic autocomplete suggestions. In one place, you can get suggestions from all major service providers such as Bing, Google, eBay, Yahoo.com, Amazon, Wikipedia, Answer.com, and YouTube. You can also customize which websites you want to include based on your niche. For example, if you are in the e-commerce business, Amazon and eBay will be apt. The tool also allows you to save searches which makes it easy to see how keywords have performed.

Price: Free

2. SEMrush

SEMrush is an amazing SEO tool used by millions of users. It has numerous toolkits helpful for digital marketing experts.

The tool’s elaborate dashboard gives performance reports on domains as a whole and their specific pages. Unlike most other keyword research tools, SEMRush’s keyword research tool is quite comprehensive. You’ll be able to perform basic keyword research, find out which keywords your competitors are ranking for and their overall strength. Plus, you can use the ‘related keywords’ feature to find out new keywords that exist in your niche.

Price: You can get a free account from SEMRush. However, if you’re looking for advanced features you have to opt for the pro version which starts from $99.95/month. Click here to learn more about the pricing and features.

3. Ubersuggest  

Ubersuggest is a completely free SEO tool which can find many long tail keywords in a few minutes. It gives you many useful keyword ideas based on the seed keyword you entered and the SEO metrics of that keyword (search volume, SEO difficulty, paid difficulty etc.). Additionally, you can view the top ranking blogs/articles of the suggested keyword along with your chances of ranking in the top search results. This feature is extremely valuable as it will help you make informed content marketing decisions.

Price: Free

Technical SEO

4. Screaming Frog

Screaming Frog is considered the digital marketer’s best friend. When you enter a website in the tool, it shows the SEO data, response codes, broken links, redirects, security status of links, URL issues, missing metadata, page response time, and other data. One of the major benefits of this tool is its ability to search and filter various SEO issues. Even if you don’t have deep knowledge to figure out what went wrong, this tool will help.

Price: The basic version of the tool can be downloaded and used for free.

The paid version costs $99/year. Click here to learn more about the features offered in the free and paid version.

5. BrightLocal

BrightLocal is a SaaS (Software as a Service) platform that provides local SEO and local citation building services. It offers many services and tools that can help to improve the effectiveness of your online presence. With the platform, you’ll be able to track organic, local and mobile rankings; audit citations; monitor and get alerts for online reviews; generate SEO audits and sales reports; built local citations; conduct audits for Google My Business and more.

Price: The tool offers a free account exclusively for building citations. Other than that, they offer three tiers of monthly packages which start from $29/month. Click here to learn more about the pricing and a full comparison of the features.

Backlink Monitoring

6. Ahrefs

Ahrefs offers a solid backlink checker tool which delivers detailed backlink profiles for any given URL or website. From links to strength of backlinks, you get a crystal clear profile with just a few clicks. With the tool, you can monitor the growth of backlinks and use smart filters and advanced reporting features to easily find relevant data. Through the tool, you can also perform backlink audits, find link prospects, perform keyword research, compare domains, explore content and keywords, perform site audits, and more.

Price: This tool offers various pricing packages to suit the needs of businesses. The basic package starts from $99/month for 1 user. Click here to learn more about the pricing and features.

7. Majestic  

Majestic is a web-based SEO tool with a large commercial backlink index. The tool helps you explore URLs in detail, allows you to determine backlinks, and scales the search score. Through the extensive backlink information you get from this tool, you can track the progress of the content which is working, analyze competitors, find partnership opportunities with websites, discover websites to avoid and more. Additionally, you can find out technical link attributes such as trust flow, citation flow, and linking elements which contributes to trust.

Price: The tool has two professional packages which start from $49/month and a full API package which is suitable for developers and data-oriented agencies. Click here to learn more about the pricing and features.

Link Building

8. BuzzStream

BuzzStream is a tool which makes the link building process well-planned and human. The tool is completely beginner friendly and designed to make the process of link building easy. You can evaluate a link opportunity based on metrics such as page rank, number of inbound links, and domain age. You can easily keep track of the relationship you have with other influencers and bloggers as the tool uses CRM to keep track of email outreach. Plus, you can also amplify your outreach efforts by generating multiple campaigns.

Price: The tool has four packages which start from $24/month for 2 users.

Click here to learn more about the pricing and features.

9. LinkAssistant

Link-Assistant is a tool which helps you carry out the link building process effectively and lets you find low-hanging link prospects. All you have to do is enter the domain URL and the tool will pull up a huge list of websites in your niche through which you can easily build links. Sometimes, the tool pulls the email address of the link prospects and also provides a plethora of email templates for you to use. It also has an in-built browser that allows you to harvest the prospect URLs manually and a ‘fill-in’ feature that allows you to build links quickly.

Price: Price (one-time purchase) for this individual tool costs $127.75 for professional and $299.75 for enterprise.

Rank Tracking

10. Advanced Web Ranking(AWR) Cloud

AWR is a web-based tool that manages, tracks and reports keyword ranking on all the major search engines. Through this tool, you can find the best strategy for your keywords and keyword phrases.  Some of the notable features of AWR are rank tracking, localization, white label reports, developer API, analytics data etc. Aside from keyword tracking, one of the best features of AWR is reporting. Through AWR, you can generate several reports based on the key performance indicators (KPI’s).

Price: The basic package of AWR costs $49/month. Click here to learn more about the various packages and their features.

Wrap Up

Keep in mind that SEO is a continuous process. You have to regularly monitor the performance of your website and optimize search.

With an endless number of websites, fierce competition, and regular changes in search engine algorithms, you must choose the right SEO tools to be successful in providing a great experience to users.

Hope our blog will help you find the right SEO tool.

Disclaimer: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with any of the companies listed in this article. The views expressed are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer or company.