Some may say SEO is dead and others might dispute that, but the fact is as long as Google is in business, SEO is alive and well. When done right, SEO is still a major driver of inbound organic leads. At the same time, 80% of tasks we do are redundant and quite administrative in nature so the best SEOs do not waste their time on administrative details but more on strategic SEO initiatives.
It is simply impossible to monitor all SEO efforts without the proper tools. With a plethora of tools on the market, you can go “tools crazy.”
So how do you know which ones to choose? How can you work smarter and faster—with the right SEO tools.
To make things easy, we’ve collected a list of 10 best SEO tools which will cover a wide variety of common needs and amp up your search engine ranking.
List of 9+ Smarter and Faster SEO Tools
1. Google Keyword Planner
Keyword Planner is a tool offered by Google Ads that helps you discover relevant keywords related to your business or niche. You can use it to get insights into search volume, competition level, and estimated costs for targeted keywords. This information can help you write content that attracts your ideal audience and boost your search engine ranking. You can also use Keyword Planner to build targeted campaigns.
SEMrush is an amazing SEO tool used by millions of users. It has numerous toolkits helpful for digital marketing experts.
The tool’s elaborate dashboard gives performance reports on domains as a whole and their specific pages. Unlike most other keyword research tools, SEMRush’s keyword research tool is quite comprehensive. You’ll be able to perform basic keyword research, find out which keywords your competitors are ranking for and their overall strength. Plus, you can use the ‘related keywords’ feature to find out new keywords that exist in your niche.
Price: You can get a free account from SEMRush. However, if you’re looking for advanced features you have to opt for the pro version which starts from $129.95/month. Click here to learn more about the pricing and features.
Ubersuggest is a completely free SEO tool which can find many long tail keywords in a few minutes. It gives you many useful keyword ideas based on the seed keyword you entered and the SEO metrics of that keyword (search volume, SEO difficulty, paid difficulty etc.). Additionally, you can view the top ranking blogs/articles of the suggested keyword along with your chances of ranking in the top search results. This feature is extremely valuable as it will help you make informed content marketing decisions.
Price: The basic version of the tool can be used for free. The paid version starts from $12/month. Click here to learn more about the features offered in the paid version.
4. Screaming Frog
Screaming Frog is considered the digital marketer’s best friend. When you enter a website in the tool, it shows the SEO data, response codes, broken links, redirects, security status of links, URL issues, missing metadata, page response time, and other data. One of the major benefits of this tool is its ability to search and filter various SEO issues. Even if you don’t have deep knowledge to figure out what went wrong, this tool will help.
Price: The basic version of the tool can be downloaded and used for free.
The paid version costs $259/year. Click here to learn more about the features offered in the free and paid version.
5. Google Search Console
Google Search Console (GSC) is a vital tool for webmasters and digital marketers, offering invaluable insights into a website’s performance on Google’s search engine. It facilitates the submission of XML sitemaps, identifies and addresses indexing issues, and provides essential data for refining SEO strategies. Using this tool, website owners can enhance their visibility, address potential problems, and refine content strategies to meet the evolving needs of their target audience.
Ahrefs offers a solid backlink checker tool which delivers detailed backlink profiles for any given URL or website. From links to strength of backlinks, you get a crystal clear profile with just a few clicks. With the tool, you can monitor the growth of backlinks and use smart filters and advanced reporting features to easily find relevant data. Through the tool, you can also perform backlink audits, find link prospects, perform keyword research, compare domains, explore content and keywords, perform site audits, and more.
Price: This tool offers various pricing packages to suit the needs of businesses. The basic package starts from $99/month. Click here to learn more about the pricing and features.
Moz is a versatile platform that empowers businesses and marketers to enhance their online presence through effective SEO strategies. Moz offers a wide range of features, including keyword research, rank tracking, site audits, and link building analysis, that helps users to improve search engine rankings and overall website performance.
Price: Moz has both free and paid versions.
BuzzStream is a tool which makes the link building process well-planned and human. The tool is completely beginner friendly and designed to make the process of link building easy. You can evaluate a link opportunity based on metrics such as page rank, number of inbound links, and domain age. You can easily keep track of the relationship you have with other influencers and bloggers as the tool uses CRM to keep track of email outreach. Plus, you can also amplify your outreach efforts by generating multiple campaigns.
Price: The tool has four packages which start from $24/month for 2 users.
Click here to learn more about the pricing and features.
Link-Assistant is a tool which helps you carry out the link building process effectively and lets you find low-hanging link prospects. All you have to do is enter the domain URL and the tool will pull up a huge list of websites in your niche through which you can easily build links. Sometimes, the tool pulls the email address of the link prospects and also provides a plethora of email templates for you to use. It also has an in-built browser that allows you to harvest the prospect URLs manually and a ‘fill-in’ feature that allows you to build links quickly.
Price: It has both free and paid versions. Click here to learn more about the pricing and features.
10. Advanced Web Ranking(AWR) Cloud
AWR is a web-based tool that manages, tracks and reports keyword ranking on all the major search engines. Through this tool, you can find the best strategy for your keywords and keyword phrases. Some of the notable features of AWR are rank tracking, localization, white label reports, developer API, analytics data etc. Aside from keyword tracking, one of the best features of AWR is reporting. Through AWR, you can generate several reports based on the key performance indicators (KPI’s).
Price: The basic package of AWR costs $89/month. Click here to learn more about the various packages and their features.
Keep in mind that SEO is a continuous process. You have to regularly monitor the performance of your website and optimize search.
With an endless number of websites, fierce competition, and regular changes in search engine algorithms, you must choose the right SEO tools to be successful in providing a great experience to users.
Hope our blog will help you find the right SEO tool.
Disclaimer: We are not affiliated, associated, authorized, endorsed by, or in any way officially connected with any of the companies listed in this article. The views expressed are those of the author and do not necessarily reflect the official policy or position of any other agency, organization, employer or company.