DIGITAL SUMMIT : On-Demand Video

Its a wild wild west out there when it comes to content marketing. Content has become a virtual arms race with marketing departments hyper focused on creating tons of new content. But as savvy marketers we realize that it is the qualitative content that hits the mark everytime as opposed to number of content pieces produced each week.

Watch this conference video where our founder, Bob Tripathi, talks about creating “Strategic Content Marketing” to a room full of marketers at the Digital Marketing summit conference. Get instant access now to this 30 minute live presentation video with his presentation slides (yours to keep!).

Few topics you’ll learn after watching this video includes how-to:

• Identify key elements of the content marketing process that you can use in building an actionable strategy for your brand
• Target customer personas aligned with your brand by creating & sharing original or repurposed content that they can relate to
• Tap into buyer intent & customer behaviors in the process of optimizing your marketing content
• How SEO should be integrated as part of content process
• Many other actionable content marketing takeaways!