Digital Marketing Webinar
How to Improve Digital Marketing for E-Commerce Websites
On-Demand Webinar: NORDSTROM + Digital Sparx Marketing
Every marketer understands the importance of a great User Experience (UX), SEO and Content Strategy. The challenge is how to break down the silos and have your teams work seamlessly to drive double or triple digit results? Additionally, how can you leverage these teams to drive organic results and reduce your reliance on paid marketing tactics?
Join experts from Nordstrom and Digital Sparx Marketing when they discuss how to combine this killer combo of UX, SEO and Content to drive superior traffic, conversions, and ROI and dwarf all other marketing channels.
In this webinar, learn how to:
- Create a UX process and engage all stakeholders
- Combine UX writing and marketing copy to increase conversions
- Create a SEO and Content strategy that goes beyond keywords
- Effectively collaborate with stakeholders to drive your UX, SEO and Content initiatives
- Troubleshoot common SEO mistakes
- Integrate your content process as part of your project process
- And many other digital marketing topics
Expert speakers:
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Amy Gebler, Nordstrom
Bob Tripathi, Digital Sparx Marketing
Webinar:
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On-demand
Duration:
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60 minutes
Please enter details to access on-demand video
Expert Speakers
Amy Gebler, Sr. Manager UX, Nordstrom
With more than fifteen years of experience in the digital marketing and user experience with commercial and non-profit brands, Amy is passionate about developing experience strategies that connect businesses to their customers. As a UX Writing Manager at Nordstrom, she collaborates with design teams to create delightful and seamless experiences.
Bob Tripathi, CMO, DigitalSparx
– @BobTripathi
– https://www.linkedin.com/company/bobtripathi
Bob Tripathi is a passionate, holistic Digital Marketing leader helping companies build their businesses with digital marketing for 18+ years. He speaks at numerous conferences, has co-authored a book and written many articles, grants interviews, creates digital training workshops and has hosted hundreds of webinars.
Bob has B2C and B2B marketing skills helping Startups, SMB’s and enterprises like Discover Financial, Sears Holdings, iEmployee.com and many others achieve massive growth through digital marketing skills and thought leadership. He is a self-starting entrepreneur and his passion for marketing led him to start Digital Sparx Marketing, a company specializing in digital services.
