7 B2B Marketing Challenges (and how to solve them with Marketing Automation)
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A deep dive into the intricacies of marketing automation, this ebook tackles the complex challenges serious marketers and leaders face in today’s omnichannel world.
From viewing technology platforms on a single dashboard to generating and nurturing leads with email campaigns, this ebook offers practical solutions to save effort, time and resources and most importantly, generate more hot leads in a shorter time frame to support the sales team.
Learn how you can:
- Track the entire life cycle of a lead through the sales funnel
- Orchestrate email marketing for lead engagement
- Personalize content and target the right audience with the right message
- Create intelligent sign-up forms and landing pages to capture data
- Launch successful ABM campaigns