Expand Your Digital Marketing Footprint – Part 1
Find out how Digital Marketing reinvigorated a 50-year-old consulting management company. Mike Petsas, SVP of Sales and Marketing at Implementation Engineers, reveals the reasons why his company switched from a traditional sales model to digital marketing. In this episode, Mike and Bob discuss:
- Building blocks for building a Digital Marketing strategy
- Factors to consider when hiring an outside agency
- Aligning teams to support a company-wide Digital Market buy-in
- Choosing the right Digital Marketing tactics
Expand Your Digital Marketing Footprint – Part 1
In this Podcast Bob discusses:
- Planning a Digital Marketing strategy
- Creating marketing personas for rebranding
- Repurposing content to hit various target audiences
- Generating new leads to increase sales
“When it comes to content marketing start with only a few things and do them well”
