Growth Marketing for B2C in the Travel Industry
Here’s yet another episode of Bobcast where we welcome Kelsey Matthews, Growth Manager at Skyscanner.com. She and Bob Tripathi explore how to navigate SEO, content marketing and influencer marketing to stay competitive in the crowded space of the B2C travel industry. In this Bobcast, you will learn some tips on:
- Indispensable SEO Tools for optimization
- How quality content builds brand trust and awareness
- A/B Testing for ads, schemas, graphs and snippets
- How to extract content for effective Influencer marketing
- The importance of data to inform marketing decisions
Our Guest Speaker for this Episode: Kelsey Matthews
Growth Manager at Skyscanner, SEO & Content Marketing Specialist
Kelsey is the Growth Marketing Manager at Skyscanner where she manages SEO for the US market and works with travel influencers to grow the Skyscanner.com user base.
A Digital Marketing enthusiast, Kelsey is obsessed with SEO & influencer marketing and loves data, working collaboratively and discussing all things marketing!